Overlooking a breathtaking bay, beside Highway 1 and across from the iconic Hearst Castle, our San Simeon tasting room is a must-visit destination.

For over 150 years, people have flocked to San Simeon Bay; some in pursuit of California’s gold, some as a stopping point before heading up or down the coast. In the late 1800s, the little bay village hosted a stage depot, a telegraph line, and the Bay View Hotel—a first-class accommodation that counted Thomas Edison, Winston Churchill, Calvin Coolidge and Cary Grant among its guests.

The gold is gone from the hills and there’s no longer a need to stop and change horses before continuing along Highway 1 but visitors still enjoy a day at the beach, a walk through the historic village, or glimpse of the unusually turquoise waters before heading up the hill to Hearst Castle.

While the historic Sebastian’s General Store undergoes an extended restoration, our San Simeon tasting room has been relocated to a larger, cliffside building across the street. With soaring ceilings, plentiful seating, and an accompanying cafe, our new tasting room is the perfect place to stop on your way along the Pacific Coast Highway. Enjoy excellent wine and a bite to eat inside or at our dog-friendly outdoor tables with sweeping views of the bay.


Our Legacy wine tasting is $15 per person, waived with purchase of one or more bottles. The Proprietor’s Reserve tasting is $20 per person, waived for Proprietor’s Reserve members.

We’re open daily from 11am to 5pm, with the exception of Thanksgiving, Christmas, and New Year’s Day. We close at 3pm on Christmas Eve and New Year’s eve.

Features and Amenities
  • Wine, Craft Beer & Culinary